Our Story

How do we make our training captivating?

Think about your favourite movie, book or song?  What makes it so memorable to you?  You remember the characters, plot, words, lyrics because they told a story.  

Did you know, people are 22 times more likely to remember stories than facts or statistics.  So how do you tell a story that is captivating and memorable?  A story that connects your salespeople with customers and drives the profitability of your business.

Our training is all about people.  Our principles are grounded in behavioural and cognitive science. this enables us to predict, understand and influence the decisions, behaviours and attitudes of the people we engage.

Did you know that before you process information in a rational and logical way that the information is first processed in a cognitive and emotional context? This is why our training is designed to win both hearts and minds.

What are our customers saying about us?

about our founder & director

Lynette Roberts

Lynette is a multi-award winning training specialist and international speaker.  with 15 years in the healthcare sector, Lynette has developed training for some of the biggest brands in the biggest therapy areas.  Lynette has worked with Perrigo, Reckitt Benckiser, Proctor & Gamble, 3M, Astra Zenica, Novartis, and many more…

Lynette has been captivating audiences large and small in the UK, Ireland and Europe.  She uses her skills as a neuro-linguistic practitioner and natural communicator to challenge perceptions, behaviours and beliefs to help grow businesses and people.  Lynette has the rare ability to take complex medical and technical content and transform it into riveting and relatable training. 

Lynette, a natural salesperson,  brings a wealth of experience in transforming the productivity and profitability of sales teams.  with her innate ability to uncover knowledge, behavioural and skills gaps she has helped consult and coach sales teams to success.

When Lynette is not travelling and delivering bespoke training she loves spending time at home with her husband Glyn, son “wee” Glyn and her many animals.

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